For entrepreneurs running their own business, a critical factor to their success is building a strong sense of brand loyalty among their customer base. Creating this affinity with their clientele often proves to be the difference between a customer frequenting a business in the future or choosing to opt for a competitor instead. In a particularly crowded industry such as the pizza restaurant category, finding a franchise with established customer loyalty is often a top priority for successful entrepreneurs seeking a sound investment. Since opening our first stores in 2011, Blaze Pizza has frequently demonstrated an ability to attract customers and develop a sense of brand loyalty with them.
Much of how we cultivate customer loyalty with consumers near our franchise locations comes from our commitment to using fresh ingredients. Our preparation of pizzas made with ingredients free of artificial preservatives or colorings separates us from traditional pizza makers who serve greasy, unhealthy menu items in the name of convenience. The brand recognition we have built often carries over to the new territories we enter, drawing in new customers who quickly become enamored with the pizzas and customer experience at the Blaze Pizza franchise locations they visit.
Award-Winning Customer Satisfaction
The customer loyalty that Blaze Pizza has gained since our humble beginnings is evidenced by the popularity of our customer loyalty app. Countless pizza lovers have flocked to the app to send in their orders while earning rewards and special deals at their local Blaze Pizza store. Meanwhile, our franchisees have benefited tremendously from the app’s popularity, streamlining their business operations in a way that would be much more difficult to achieve under a traditional small business model.
Don’t just take our word for it – Blaze Pizza brand's customer loyalty app was a winner of multiple 2022 Franchise Innovation Awards. The 4th annual edition of these awards, presented by Franchise Update Media, recognizes leading franchisors in four major categories: Marketing & Branding, Products & Services, Operations & Technology, and Human Resources. Blaze Pizza was honored with awards for the Best Loyalty App and Most Innovative Use of Data – direct results of the high amount of customer loyalty our brand has built over the years.
Room for Our Pizza Franchise Team to Grow
The 2022 Franchise Innovation Awards are not the first instance where we received industry recognition. We were previously named the #1 Fast-Casual Brand in the Entrepreneur Franchise 500 ranking and earned a spot in Fast Casual’s Top 100 Movers and Shakers list. These award wins have not only strengthened the loyalty we’ve already built with regular customers, but have also made it easier for us to bring in and earn the loyalty of new consumers.
For those thinking about becoming a Blaze Pizza franchise owner, the customer loyalty we’ve nurtured is only part of what makes a Blaze Pizza franchise such a great investment opportunity. Joining a thriving network of experienced pizza store owners with strong franchisor support is what separates Blaze Pizza franchisees from the rest!
Contact us to get started franchising with the Blaze Pizza family! Learn how you can make the most of our customer loyalty app.